Riley McArdle

Doc Searls, one of the writers of the Cluetrain Manifesto, asks good question – “Can marketing be conversational?” I think the answer depends on the company, and a lot of companies just take it for granted, but I definitely think its a good question for them to ask themselves.

Before a company leaps in and tries to join the conversation, they should take a step back and ask themselves if they truly can be conversational or are they just fooling themselves? In reality, I’m sure there are some companies that can be conversational. It’s just in their culture… their corporate DNA. In other companies, it would be impossible. Even if they tried, even with the best intentions, they would come off as disingenuous. Not being genuine in the blogosphere is much, much worse than being silent.

Can marketing be conversational? via Doc Searls Weblog