Riley McArdle

Seth Godin just posted a great article where he talks about his upcoming book on New Marketing called Meatball Sundae and explains what exactly a Meatball Sundae is.

People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries.

I think his points are right on the money. Its so easy to get caught up in the technology sprinkles, that you can lose sight of the bigger picture of how and why New Marketing works.

He also brings up the fact that for New Marketing to really work, the entire company has to get behind it and change the way they think and work.

New Marketing—whipped cream and a cherry on top—isn’t magical. What’s magical is what happens when an organization uses the New Marketing to become something it didn’t used to be—it’s not just the marketing that’s transformed, but the entire organization.

This article is just the first in a series that Seth will be posting each Monday about a topic from the book.

Meatball Mondae (#1) on Seth’s Blog