24th September 2007, 12:57 pm
Seth Godin just posted a great article where he talks about his upcoming book on New Marketing called Meatball Sundae and explains what exactly a Meatball Sundae is.
People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries.
I think his points are right on the money. Its so easy to get caught up in the technology sprinkles, that you can lose sight of the bigger picture of how and why New Marketing works.
He also brings up the fact that for New Marketing to really work, the entire company has to get behind it and change the way they think and work.
New Marketing—whipped cream and a cherry on top—isn’t magical. What’s magical is what happens when an organization uses the New Marketing to become something it didn’t used to be—it’s not just the marketing that’s transformed, but the entire organization.
This article is just the first in a series that Seth will be posting each Monday about a topic from the book.
Meatball Mondae (#1) on Seth’s Blog
19th September 2007, 12:31 pm
Doc Searls, one of the writers of the Cluetrain Manifesto, asks good question – “Can marketing be conversational?” I think the answer depends on the company, and a lot of companies just take it for granted, but I definitely think its a good question for them to ask themselves.
Before a company leaps in and tries to join the conversation, they should take a step back and ask themselves if they truly can be conversational or are they just fooling themselves? In reality, I’m sure there are some companies that can be conversational. It’s just in their culture… their corporate DNA. In other companies, it would be impossible. Even if they tried, even with the best intentions, they would come off as disingenuous. Not being genuine in the blogosphere is much, much worse than being silent.
Can marketing be conversational? via Doc Searls Weblog
12th September 2007, 05:26 pm
As you may have noticed, I have posted some bits of KiXtart code here on my blog and the code is prettied up to be easy to read similar to an IDE.
To do this, I use a plugin for WordPress called WP-Syntax. WP-Syntax is a wrapper around a library called GeSHi that performs syntax highlighting for programming and scripting languages.
By default GeSHi supports dozens of programming languages (see their site for a full list) but it doesn’t support KiXtart. So, I wrote a custom language file for GeSHi to add support for KiXtart.
Download: geshi-kixtart.zip (ZIP - 2.61 KB)
After installing WP-Syntax, just extract kixtart.php from the above ZIP file and copy it to the /wp-content/plugins/wp-syntax/geshi/geshi directory on your WordPress server.
To include KiXtart code in a post, surround your code with <pre lang=”kixtart”> and </pre> tags.
I have submitted this language file to the GeSHi developers so hopefully it should be added as a standard language in upcoming versions of GeSHi and WP-Syntax.
16th August 2007, 01:19 am
ScribeFire is an extension to Firefox that lets you easily blog about sites or blog posts as you are reading them. You just right click on a page or a link, choose “Blog this page” and start writing. It works with WordPress, TypePad, LiveJournal, Windows Live Spaces, Blogger, Jeeran and others and you can have multiple blogs configured at once.
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